Neuroconsult can objectively measure Emotion and Mood
WHAT EMOTION DOES YOUR PRODUCT ELICIT? ...approach or avoid... Emotions represent the basic human brain functions for decision making. Negative emotions are more dominant because it is more important to avoid potentially harmful sources. Olfaction is tightly linked with emotions. Perhaps, the olfactory sense represents the first system (in evolutionary terms) with the function to judge the environment and afterwards the system of emotions including other senses to evaluate external stimuli developed.
Neuroconsult is able to objectively measure the emotional status of a human being parallel to any kind of sensory stimulation!