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Emotional or cognitive decision making
The world of economy is full of decisions made by human beings. Obviously, it is interesting to know the underlying processes of decisions in order to better understand economy itself. Many of those processes are subconscious and normally not detectable with regular methods. The research field of Cognitive Neurobiology including modern brain imaging techniques allows to look inside the brain while it decides. Neuroconsult offers knowhow, experience and the whole range of brain imaging techniques to take that view!