Neuroconsult can measure subconscious memory traces
DECISION MAKING DEPENDS ON MEMORY SYSTEMS ...information storage...Most importantly, it has to be emphasised that human memory consists of various different sub systems. All those different sub systems most likely follow an evolutionary lineage. Consequently, human memory also comprises old systems which are also functioning in numerous animal species. BEING SURE TO KNOW! ...Memory with conscious awareness. If memory retrieval is associated with a strong feeling of knowing including the possibility to verbalise the retrieved information then we talk about explicit memory. Such conscious retrieval of stored information is what we experience during every day life. Intentionally giving answers to defined questions always depends on explicit memory. MEMORY WITHOUT AWARENESS! ... If memory retrieval does not result in conscious awareness of it's retrieved status then we talk about implicit memory. Implicit memory is crucial because it does influence human behavior every millisecond without eliciting any conscious experience. Neuroconsult uses objective methods to register and describe unconscious memory processes.
Neuroconsult has a strong background in memory research!