Esthetics can be objectively measured
BEAUTY IS WHAT ATTRACTS US! ...what is beautiful... there exist objective criteria of what is beautiful viewed through human eyes. For sure, there is a strong cultural and individual influence related to what looks good and what looks bad, what attracts us and what does not. However, the cognitive neurobiology approach is able to define distinct parameters related to subconscious information processing which include objective beauty criteria. This topic is interesting when it comes to product development, design and art.
Neuroconsult can objectively describe beauty criteria without using questionnaires but instead measure brain activities!