Medical Tribune
Neuromarketing and Neuroconsult (scientific activity)
Radio DRS (Switzerland)
40 minute radio documentary about neuroscience and marketing
Radio Ö1 (Austria)
Innovation Circle
Monday, November 6 2006:
Peter Walla was invited to a "sofa talk" about olfaction held by the management consultant company "Leupold & Leupold".
Time Magazine
Sunday, September 10 2006:
Neuroconsult appears in an article (Brain Sells) written by Thomas K. Grose for the Time Magazine (Europe Edition):
"And new neuromarketing consultants are also cropping up across Europe — like Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at three schools, including Vienna University."
"FMRI studies are expensive. ... a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate." (This study was a cooperation with Prof. Herbert Bauer heading the Biological Psychology Unit at the Vienna University).
"Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology only allows them to observe how brains work, not control them."