Neuroconsult bridges the gap between Neuroscience and applications for Industrial Design, Product Development, Marketing and others.
We measure EMOTION!
objective physiological measurement!
Absolutely NEW: Applied Neuroscience with a "Mobile Lab" (affordable Neuromarketing!)
:: Science3 :: a new publication about food intake and emotion
:: Science2 :: study about implicit and explicit brand attitude (with the Vienna University of Economics and Business):: Science1 :: a new publication about an ambient odor (see references)
:: News :: Several product evaluations with our Mobile Lab (bottles, essential oils,..):: News :: Essentiel and Neuroconsult for Euphonix (Silicon Valley)...more
:: Media :: Peter Walla and Neuroconsult in the Medical Tribune
:: Emoscope :: we measure emotional impact (TIME Magazine)
:: Art :: Paintings produced by a Neuroscience-trained brain (click)
Neuromarketing : Look inside the brain! : It knows more than it admits!
The new strategy of Neuromarketing seems to be appealing. Many journalists report about this young discipline, however, some people are afraid of it. In fact, there might be economic approaches which really should be avoided but others simply help to understand the human brain just as basic neuroscience does. Those approaches are absolutely fascinating from a scientific point of view and do not evoke any bad feeling. Using brain imaging methods to better understand the human brain does not manipulate it. Brain imaging methods only allow to "look inside the brain" during its work (diagnostic approach). Much of human decision making is based on subconscious (unconscious) information processing. Most often we are not even aware of actually deciding all the time. The brain knows more than it admits! Neuroconsult is able to investigate subconscious information processing underlying every day decision making. Applied Neuroscience for Neuromarketing, Neuroeconomics, Neuroesthetics, Neuroscience (Cognitive Neuroscience) in general, Industrial Design, Product Development,...!Applied Neuroscience : Measuring brain activities while stimulating the senses
senses to stimulate
VISION The sense of vision can be stimulated with words, faces or any other visual stimulus which can be presented on a computer screen in order to investigate visual information processing in the human brain!
HEARING The sense of hearing can be stimulated with words, music or any other kind of acoustic stimulus to investigate acoustic information processing in the human brain!
OLFACTION The sense of olfaction can be stimulated with perfumes, pure essences or any other kind of odor under controlled conditions to investigate olfactory information processing in the human brain!
TASTE The sense of taste can be stimulated with any kind of food under controlled conditions in order to investigate gustatory information processing in the human brain!
TOUCH The sense of touch can be stimulated by various kinds of physical stimuli and related brain activities can be registered and described!